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Selling products at scale on the television networks, and mass retail in general requires a strong foundation and the ability to be nimble and move quickly. It is not for the faint of heart, and the rewards can be outstanding. It is important to know what you bring to the table, we can help guide you through the unique business models, if you are ready.

Checklist

Do you have a unique story to tell or problem to solve

Understanding your brand or product positioning and how it can fit into the competitive landscape is key.

Do you have large scale production?

Mass retail requires large production capacity and the ability to make and hold inventory levels. There are many quality and logistics standards that must be met. You as the vendor must agree to take on this additional labor and expense to meet the requirements and deadlines.

Do you have the guts to take on the challenge?

The retail environment is volatile and unpredictable, and this is true across the board. As in everything, you will need to be able to weather the ups and downs of the cycle.

Do you have the means to adapt?

To make a successful on-air presentation, you must be willing to learn the customer (because she may be new to you) and what fuels her desire to purchase. You will need visual assets, an engaging on-air personality, and spunk. For many brands, this is a whole new world, and one that is outside of their normal business practices.

If you feel you have what it takes and want to explore the world of home shopping or mass retail with us, please fill out the form below and reach out. We would love to help bring your story to life!