It would be hard to think of a better "treat yourself" gift than jewelry on Valentine's day, and Samantha Will's launch that day in 2018 delighted!
Known worldwide as a designer line of fashion & fine jewelry, Samantha's jewelry has been styled on red-carpet celebrities and widely used in film and television. Though the line has traditionally only been available in Australia for purchase, she chose QVC as her exclusive channel of distribution in the US, and the QVC customer loves it!
Samantha was able to maximize her brand exposure across both the "main" QVC channel as well as the new QVC2 channel for a broad audience reach. Her successful hour-long show exceeded the sales expectations, causing the team to plan summertime sales opportunities for her best-selling signature hoop earrings, and a fall assortment of all new product launches.