Q V C i R I N G
The little ring you can't live without.
Introduced to Ladnier Group in early 2015, iRing launched on QVC.com in June of that year. With immediate sales results, we jumped at the opportunity to maximize the sales potential. By working with all of the internal teams to build a cohesive merchandising, on-air, and social sales strategy, the iRing was and continues to be the must-have item and the perfect Q4 gifting solution for every single person in your life.
With our award winning on-air guest, b-roll assets, and broad color assortment, LG grew the iRing to a multi-million dollar business in just one year. The original iRing is “Customer Top Rated," and the brand is expanding the assortment for broad appeal and problem-solving solutions. It is our goal to build iRing as the go-to cellphone accessory brand on QVC.